500k
Average views, recent content
After only a few months
social media strategist + creative partner for creators
From creative strategy to everyday content management, help creators do more
I'm Olivia Samson, a short-form creator, recipe developer, and social media manager who understands not only what succeeds on social media today, but also knows how to create a successful social media presence from start to finish. I began creating this style of content for @vegan on Instagram and all platforms and, in only 6 months, greatly increased their average views and engagement, from an average of 50K views to recent videos averaging 500k views, with multiple getting millions of views.
- Plant-based meats
- Dairy-free cheese
- Dairy-free
- Snacks & pantry
- Meal kits
- Grocery
- Plant-forward restaurants
01 Performance at a glance
Millions
Views on multiple viral reels
Instagram, TikTok, and Facebook
7.2M
Views on the Watermelon Granita reel
Top-performing reel, Instagram
2.5M
Views on the Cucumber Sushi reel
02 Featured work
A selection of recent short-form food videos created for Instagram and Facebook.
03 Services & packages
Built around what creators actually need: strategy, content, and management support that grows a presence from start to finish. Packages are examples and can be discussed based on the collaboration.
Content creation
End-to-end short-form content creation, from concept development and filming to final delivery.
Creative strategy
Content planning, trend research, ideation, hooks, recurring series, performance analysis, and strategy meetings.
Social media management
Captions, scheduling and posting, community engagement, comment management, analytics, and optimizing content for reach.
Video editing
Turning raw footage into polished, engaging short-form content, with attention to pacing, retention, trends, text, audio, and platform-specific style.
Food & recipe content
Recipe development, testing, food styling, and short-form food content creation.
04 Process
- 01
Get to know you
We start with your content, goals, audience, current workflow, and what you actually want help with.
- 02
Build your support plan
We determine where I can be most useful—whether that's strategy, content planning, editing, posting, engagement, or taking over the entire process.
- 03
Create & manage
I get to work behind the scenes, handling the agreed-upon parts of your content workflow while keeping everything consistent with your voice and style.
- 04
Review & adapt
We look at performance, identify what's working, and continuously adjust the strategy and content based on real results.
05 About Olivia
Content that feels natural to the feed.
I started working in recipe development at 16 for World of Vegan.
Today, I've expanded my role to include creating and managing content as well. My role spans nearly the entire content process…from researching trends and developing concepts to recipe development, filming, video editing, writing captions, posting, and engaging with the community. I also help plan content strategy and use performance data to identify what's working and guide future content.
Since taking on this role, I've helped grow average video performance from around 50K views to roughly 500K, with numerous videos surpassing 1 million views. That hands-on experience has taught me how to both build content that performs and manage the time-consuming work that happens behind the scenes.
06 Who I work best with
I work best with creators and brands ready to grow. If you're in one of these categories, we're probably a fit.
Growing Creators
You're building your platform and want stronger content, a clearer strategy, and hands-on support figuring out what resonates with your audience.
Established Creators
You've already built an audience and know what works; you just want some of the work off your plate. I can step in with editing, content planning, posting, engagement, strategy, or wherever you need the extra support.
Brands Ready to Level Up Their Content
You want your social presence to feel more engaging, current, and worth following. I can help with creative strategy, short-form content creation, editing, trend integration, social management, and, especially for food brands, recipe development and product-focused content.
2026 · Currently booking
Ready to work together?
Tell me a little about you, your content, and what you're looking for support with, whether that's strategy, editing, content creation, social media management, or something in between. I will typically get back to you within one to two business days.